How to Choose the Best Key Words to Use on eBay Listings

If you have an eBay store, then you have access to eBay Traffic Reports. One part of these reports shows you where your traffic is coming from, and what key words are being used in searches that hit your listings.

There are also several other websites that can give you valuable information about what is selling on eBay.

Instructions

Things You'll Need:

• eBay Account
• Internet Connection
• Time

1. Step 1

   Learn how to access your eBay Store Traffic reports. Follow these steps:

2. Step 2

   Log on to your eBay Store homepage.

3. Step 3

   At the bottom of the page on the right side, click "Seller Manage Store."

4. Step 4

   On the left hand column, almost near the bottom, you will see a section called REPORTS. Click on "Traffic Reports."

5. Step 5

   You will need to sign in with your eBay user name and password to access the Omniture Service. (Omniture is a web analytics tool that works in conjunction with eBay.)

6. Step 6

   One logged in to Omniture, on the left side, click "Finding Methods" and then "Keywords."

7. Step 7

   You will be able to see any searches on the internet (Google, Yahoo, other search engines) that resulted in a hit on one of your items. You can also look under "Finding Methods" under "Referring Domains" to see where your traffic is being referred from.
   
   With this information, you can make educated decisions about what key words people are using to search for items that you are selling. You may want to alter or add key words to match what is being used on search engines to get more hits on your listings.

8. Step 8

   Another way to research key words is to study completed listings. (See my article on How to Price an Item to Sell on eBay for the exact steps.) Study the completed listings that have sold and determine if those listings include words you are not using. For example, if you are selling diet products, you may want to include words like "weight loss, slimming, lose weight." Your title does not need to be a coherent sentence, but it should contain as many relevant key words as possible.

9. Step 9

   On eBay, there is a page called Popular Key Words. This page contains a weekly look at the most popular and active key words on eBay. Access this page at keyword-index.ebay.com/keyword-index.html.

10. Step 10

    eBay also offers a page that breaks down popular key words by category. This is going to be more helpful to find specific key words for very specific items. Access this page at category-keyword.ebay.com/default-category.html.

11. Step 11

    Terapeak is a website that offers eBay research. You can use Terapeak to analyze what products are selling, their selling price, and what key words are being used in the listings. See

12. Step 12

    See the resources section below for more information on using the best key words on eBay listings.