Tuesday, June 23, 2009

pay per click engines

Google Adwords is the most comprehensive pay per click program in the world at present; its main advantage is that it is backed by the giant search engine that supports advertising and makes profit out of it. The fees charged by Adwords for the pay per click program are the largest on the market, overpassing several times those on other pay per click search engines. The explanation for the expensiveness policy is the huge exposure that Google brings, reaching more than 80% of the entire Internet traffic. As for the steps to take for the initiation of Adwords campaigns, Google is offering tutorials meant to assist you in the process.

Google promotes Adwords as an affordable and user-friendly platform that leaves complete campaign control in the hands of the web developer. With Adwords, ads undergo a process of optimization through the selection of the best keywords and key phrases that describe the product or service. In the tutorial pages provided by Google, you’ll even come across keyword ideas and methods to choose the most advantageous keywords. It is good to know that there are softwares which can find the ideal key phrases and all sorts of tools used for the monitoring of the keywords and ads performance in Adwords campaigns.

Although targeted, the Internet search and potential customer gets willingly and actively exposed to the Adwords programs and advertisements. Experts say that only those visitors with an interest in a product or service will click on ads or sponsored links, which means that they they are in control of the advertising and product search process. Google assistance is available for Internet users who want to build a web site, however, the giant company has all the interest of attracting new customers and the web design may not match the user’s skills.

Budget and cost control is possible too, you should know that there are ways to limit expenses with Adwords, meaning that there is a maximum amount you can set to spend per day. According to the service guidelines the recommended option here would be five dollars per day with ten cents charged per click. Nevertheless, some small businesses cannot pay such amounts, although they leave the impression of low costs. The wisest thing to do is not to start on your own without having a clue about the underlying mechanisms of programs like Adwords and rather get some professional advice on how to initiate and handle you Adwords campaigns.

Saturday, June 13, 2009

How to write for Adsense content

adsense1This article is part of an ongoing project of mine. Writing articles that will generate search traffic and ad clicks.

The methods I will attempt to outline is for long tailed search phrases, like the ones explained in that epic read.

Writing Adsense content is tricky. Maybe you will write an article about your experience shopping for car insurance in Tampa, FL. There is a good chance of seeing a few clicks a month for people searching for car insurance in tampa fl. What else can you write about? a lot. Current news & trending topics is hot, reviews of pop culture, products, places, events there is a lot of topics you can cover. Just remember this formula traffic = popularity – competition. Finding a happy medium is probably the hardest part.

Information sells, and if you solve someone’s problem or provide an answer to a question you are far more likely to get a click out of the deal. Have you ever searched diligently only to not find exactly what you are looking for? Why not make it easier for the next searcher to find that information. How to guides are very popular and fun to write.

You might even want to write about your experience with a certain local company. Did they go out of their way to make you a valued customer? Then by all means the world needs to know, did they leave you hanging? Rant away!

Be descriptive, relevant, repeat the keyword phrases in the Title, Descrition, Content and H1 tags on your blog.

Write hundreds of articles and you will see traffic grow in proportion. After all blogging is supposed to be about what is happening in your life. Share the right details, the one’s that people are searching the net for.

I do hope everyone is at least writing about events and what not in the local community. Even if your only writing 200 word editorials and linking to the article you are writing about. Keep blogging! Not every post needs to be a master’s thesis.

My goal is to blog 3-4 times per day for the next 3 months. Then I will have hundreds of articles and with any luck see a fair amount of organic traffic. Can I write about enough searchable content to generate 1000 visitors a day? I want to know!

After some time you will start to see what works and what does not. You will see how people find your blog organically. Reach out to other bloggers, befriend them, earn their attention. Complement others works, read other blogger’s articles, comment tastefully, pickup back links. Rinse, repeat.

Use Google Analytics, learn it well, it will tell you everything about your traffic. Who is sending what, organic, referral, direct traffic. How long the visitor is on site. It reported to me that someone reached my site searching for the keywords ‘naked twitter man’, on more than one occasion. Are you asking yourself the same question I thought? Who searches for that? Apparently a few people have.

In a rather short amount of time I have been getting hits to my blog based on some of these profitable keywords, all of them have been long tailed searches. Long tailed searches are highly targeted. Now I just have to optimize the Adsense Placements, and hope for the best.

Maybe you will discover that I have no clue what I am talking about. Maybe not.

Do you think this will work? I would love to hear from you, so drop me a line and let me know.

The Most Profitable Adsense Keywords

Targeting high paying keywords is crucial to succeed in making money with Adsense. Not all keywords are the same. Different keywords pay different amounts. Different keywords in different niche markets also pay differently. If your blog is not targeting the “profitable” keywords you will probably be earning less money per Adsense click than you should be. You can do the keyword research using tools like Keyword Country.

Here is the list of the most PROFITABLE AdSense keywords:

Keyword Cost Per Click Clicks/Day Cost/Day
insurance $17.41 49,893.5 $868,645.81
hotels $3.52 200,636.0 $706,238.75
film $2.88 183,044.0 $527,166.75
home $3.89 102,282.5 $397,878.91
car $5.09 52,069.5 $265,033.75
schools $4.13 60,913.0 $251,570.69
acting $2.28 106,337.0 $242,448.36
credit $8.67 25,705.0 $222,862.34
cheap $2.71 82,139.5 $222,598.05
digital $1.70 130,607.0 $222,031.91
hotel $2.38 84,776.5 $201,768.06
film schools $5.64 35,501.5 $200,228.45
software $3.23 61,259.5 $197,868.19
new $2.17 90,415.0 $196,200.55
auto insurance $29.48 6,453.0 $190,234.44
rental $5.97 31,635.5 $188,863.94
free $1.06 172,680.5 $183,041.33
travel $5.02 35,084.5 $176,124.19
auto $7.28 23,610.5 $171,884.44
video $2.01 83,295.0 $167,422.95
mortgage $13.03 12,172.0 $158,601.16
flights $1.91 75,692.0 $144,571.72
editing $2.37 57,747.0 $136,860.39
refinance $20.01 6,827.0 $136,608.27
loans $9.38 13,966.5 $131,005.77
uk $1.43 86,623.5 $123,871.60
computer $3.67 33,043.5 $121,269.64
buy $2.06 58,840.5 $121,211.43
extended stay $20.13 5,758.0 $115,908.54
home insurance $18.75 6,152.0 $115,350.00
training $3.60 31,112.0 $112,003.20
travel insurance $11.29 9,861.0 $111,330.69
cars $3.90 26,198.5 $102,174.15
debt $9.17 11,104.5 $101,828.26
furniture $1.76 57,463.5 $101,135.76

Typically you would see %50 of the number given above credited to your Adsense account. There are ways to do this effectively, blogging and targeting keywords seems to be pretty popular, and not too difficult to understand. Reports are all over the internet how so and so makes $15,000 a month in Adsense revenue. Really? I want to find out if this is true and share this with my readers.

The most important part of the game is “relevancy”. Don’t add content pages about irrelevant keywords to your blog just because they are high paying. Instead look for high paying keywords targeted around the theme of your site.

Also Keep in mind we are going to try for the long tail stuff. Using a combination of the keywords in this list combined with keywords that you would normally find on your blog.

Good Luck out there!


Chpater 3 – The Important Relationship Between AdSense and AdWords

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Before continuing further in the AdSense discussion it is important to understand the relationship between Goodle AdSense and Google AdWords. When it comes to pay-per-click advertising AdWords is hands down the Internet leader.

AdWords are those text advertisements that appear down the right hand-side of a Google search page. The ads are directly related to the keywords you use in your Google search. Advertisers are assured that there advertisements are shown to individuals who already have an interest in their product. AdWords is an amazingly powerful and effective advertising platform on the Internet as businesses are able to advertise in a highly targeted manner.

For example, let’s assume you sell widgets. You can set up your AdWords campaign to only to be shown when people type the word “widgets” in the Google search form. Your ad is shown to a person who has some form of interest in widgets. If someone types in “cars” then your ad will not be shown.

Obviously Google wishes to make a profit from AdWords so when an individual clicks on one of these ads Google charges the advertiser for the click. There is no set charge, rather advertisers bid for keywords and ad position. The advantage to advertisers is that their money is not wasted on non-interested parties clicking on their ads. With the AdWords system Google has enabled small businesses to compete in the Internet marketplace without breaking the bank.

AdSense was a follow-up program to AdWords, allowing website owners to get a piece of the advertising pie. As an extension of AdWords, AdSense allows website owners to place AdWords ads on their web pages. The difference regarding which ads are displayed is not determined by search keywords, but rather by page content. As an AdSense member, Google gives you a piece of JavaScript to paste in the code of your web page. That’s it. This JavaScript enables Google to decide which ads are most appropriate to show on your web page and tracks ad performance as well.

Google’s advanced content recognition technology is so intuitive that it determines which country an Internet surfer is from, displaying ads accordingly. For example if your website sells widgets, Internet surfers in the USA would see advertisements from USA widget retailers and British Internet surfers would see advertisements from British widget retailers. When someone clicks on one these of ads from your website the advertiser is charged a fee and you receive a portion.

Google has established safeguards preventing website owners from clicking on their ads to generate income. They can determine if someone is committing fraud and will ban such individuals from AdSense forever. Participating in this fraudulent behavior is stealing and hurts the industry in general. When individuals are caught and banned it is a positive for the rest.

It is advised that you open an AdWords account in addition to your AdSense account. This will become clearer as we address future AdSense subjects. Like AdSense, AdWords is free to join.

This was a basic presentation of how AdSense and AdWords are related. It is important to study this relationship further to succeed in generating and maximizing revenue from AdSense. Many website owners simply join AdSense, insert the code, expecting the dollars to flow. When reality and expectation don’t meet, the website owner becomes disillusioned and abandons AdSense. Like most things in life, success takes work and perseverance. If you’re expecting quick money you need to look elsewhere. However, if you do your homework and grasp these fundamental concepts you’re on your way to doing well.

Petra-Weiss.com Rotating Header Image Google Adsense Tips - Making Money With Adsense Is Possible!

google-adsense1Well, I thought today is the time to give some Google Adsense tips. My Adsense earnings have literally doubled over the past 2 months, and even though it still doesn’t add up to all that much, I can actually see what is working and why now, and build up on that knowledge. And I would like to share my insights with you! But please excuse if it sometimes sounds a bit funny - this is just me talking to you like I was sitting opposite you. I really am not that good in having everything read polished and professional, sorry! :)

When it comes to making money with Adsense, it seems that the opinions in the Internet Marketing community are a bit split. Some say that Adsense is a great money earner, others believe that all the talk about it is B**S** and you should stick to “more solid” forms of making money online.

I admit, at the beginning of my IM career, when I had my first site up and running with lots of Adsense ads plastered around its webpages (http://www.mybeachdecor.com), I started to think that Adsense was not what it was made out to be - because I had literally no clicks and therefore no income. So - this clearly didn’t work very well!

dollar-logo

Making Money With Adsense

It has pretty much taken me the last year and a bit of learning, trying, asking questions etc. to find out that making good money with Adsense is indeed possible, and what you have to do to make it work. I’m not surprised now that so many Newbie Internet Marketers give up on it because they want to see fast results, and they are just not getting them. How should anybody at the beginning know what it takes to be successful with Adsense?!?

So here is a list of points I have discovered that can make a huge difference to your Adsense earnings:

  • Which topic/niche your website/webpage is centered around. This can determine whether you get cents or dollars per click - literally! As Google will display ads relevant to your sites or pages content, if you choose your niche or topic wisely, it will pay off. For example, if you are in a highly competitive niche like Internet Marketing (my blog here belongs to this category), the advertisers who’s ads are displayed on your site will usually have to pay a higher price for their advertising than advertisers in a much smaller niche, like gecko wall art (just using my sites as example) - all because of the higher competition. Of course it doesn’t mean that all the clicks you receive will always result in higher Adsense earnings, but in general these ads will make you more money than ads in less competitive niche markets.
Adsense CPC "Adsense"

Adsense CPC "Adsense"

Adsense CPC "Beach Decor"

Adsense CPC "Beach Decor"

What I like to do is go to Google’s External Keyword Tool and check some numbers; I type in keywords that are relevant to the niche I plan to build a website for, and then check the “Estimated Avg. CPC” number (estimated average cost per click; note it says estimated and average). Check the two examples; one is for the search term “beach decor”, and the other for “Adsense”. See the difference?? Mind you, Adsense is a bit out of the norm. But even niches with keywords getting even $2 or thereabouts for clicks can well be worth it! So needless to tell you that my beach decor site is usually making me a lot less per click than, for example, this blog you are reading.

  • Where your ads are placed. People do not have a lot of patience any more. When they arrive at your site they will quickly scan the content and then decide whether they stay or go. It has been proven that Adsense Advertising blocks that are placed above the fold (that’s what people can see on their computer before they start scrolling) are doing much better than the ones below. Simply because often people don’t even scroll down the page so the ads wouldn’t be visible. So place at least one ad unit above the fold. Also, try to blend the units within the content. A good way of doing this is to have an ad unit actually inside your main content. Research has shown that ad units that are only placed into the sidebar - for example, this is probably the most popular spot - do not attract much attention any more. So don’t make yor ad units stand out if you can, and they will look more “natural” and have a higher click-through-rate.

The amount of traffic you get to your site. Of course it makes a huge difference if your site gets 10 visitors a day or 1000 - the more visitors, the more chances that one or more of them will find something interesting in the ads displayed and click on them. So keep working on more traffic to your site, and on the optimization for the search engines.

Wednesday, June 10, 2009

Google AdSense Marketing For Serious Bloggers

Earning on the net does not only pertain to selling tangible products and information products but there are also other means. I'm sure this is not new to you when I talk about making money through blogs. Many bloggers have actually been making lots of dough from their blog sites. Some may have started as a hobby and later became a business that generates good income. With the information that you post on your blog, you can have Google AdSense and eventually make passive income out of it. However, this is not as easy as it may seem. It won't make you an instant millionaire contrary to what some "experts" may be saying.

Yes, there is really a high earning potential in this advertising scheme but you need to employ the right Google AdSense marketing techniques in order to maximize the potential. It must be considered like any other business wherein you must also put in efforts in making it work for you. Thus, any serious blogger needs Google AdSense marketing if they want to monetize his or her blog site. Without an appropriate plan, I don't think you can easily generate income. Making money with AdSense is absolutely not impossible. You can even have it as your main source of income, if you only explore all its facets and creatively make money out of it.

Google AdSense marketing must be geared towards the delivery of quality contents in your site. You have to be mindful of what you write about since the ads that will appear on your web pages are dependent on the keywords that you will have on your posts. If you have a keyword-rich content, it will attract appropriate ads that will most likely be aligned to the interests of your visitors. For those who are contemplating on establishing their own online presence and create a blog, it is always better that you get your own domain name and have your own web host.

This is much better than settling for free blog sites. You can do Google AdSense marketing with much ease and freedom if you have everything on your own. It will be easier for you to edit your blog and design it the way you want it to appear. Unlike in free blog sites, there may be limitations on how you should design your site. If you have full liberty over our blog site, you can freely design it in accordance to your Google AdSense marketing plan. It is not only the content that is the main key to increase website traffic but the design also plays a vital role in this case.

The better the design, the more internet users will be attracted to visiting your site. So, no matter how good your contents are, if you have a lousy webpage design or layout, I don't think people would love to visit your page again. It must all come in one complete package, don't you think? I've known a lot of good writers maintaining their own blogs. Only that, they don't employ good Google AdSense marketing that's why they are not really able to monetize their sites. If you think you are on the same boat with these people, you have to right away review how you are managing your website.

Remember, you must post quality contents on a daily basis and create a well-designed site. Having all these main factors will surely lead you to become a successful and rich blogger.

Friday, February 20, 2009

Google AdSense for Domains

Earn revenue on your parked pages with Google AdSense for domains.

What is AdSense for domains?

AdSense for domains allows publishers with undeveloped domains to help users by providing relevant information including ads, links and search results.

With AdSense for domains, users can find relevant information rather than see empty pages or "page not found" errors. To ensure positive user experience and the quality of our network, these sites are monitored for policy compliance and prohibited from using text and images designed to confuse users.

AdSense for domains provides advertisers with additional opportunities to find their customers, and ads on these pages convert well. In addition, we regularly receive requests from advertisers who have found domains to be an effective way to reach their users.

If you have undeveloped domains, then AdSense for domains can help your users. To get started, check out our setup instructions, and visit our Help Center for more information.

Q: What domains are eligible for AdSense for domains?
A: AdSense for domains can be used on any domain that adheres to Google’s policies.

Q: Is Google involved in the selection or registration of the domains in the AdSense for domains program?

A: Google is not involved with the selection or registration of these domain names, and is not in a position to arbitrate trademark disputes between the registrants, our partners, and trademark owners. Accordingly, we encourage trademark owners to resolve their disputes directly with the registrants or registrars. As a courtesy to trademark owners, Google provides a simple publicly available complaint procedure and, once notified of a legitimate complaint against a specific domain, Google will no longer serve ads to that domain. For instructions on how to file a complaint, please refer to the Trademark Complaint Process page. Additionally, a copy of our publicly available trademark policy is available online.

Q: Where can I find more information about the AdSense for domains program?

A: Please refer to our Help Center for more information.

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