Tuesday, November 3, 2009

Mesothelioma Still Highest Paying Google Adsense Keyword

According to Cyberwiremesothelioma‘ is still the highest paying keyword on Google Adsense. Cyberwire has recently compiled a list of the top 230 highest paying Google AdSense terms. It appears that the highest paying terms are all centered around hiring a lawyer, refinancing your home, mortgages, and loans. These are the top 5 terms on their list:

$54.33 mesothelioma lawyers
$47.79 what is mesothelioma
$47.72 peritoneal mesothelioma
$47.25 consolidate loans
$47.16 refinancing mortgage

As you can see the top 3 terms all contain the keyword mesothelioma, personally I’ve never understood why ads on the malignant tumor pays so well. Surely high-powered tech companies would pay much more for exposure to their site than ‘mesothelioma lawyers’? I also find the CPC (cost per click) value of those terms very doubtful. The idea that anyone would pay almost $50 just for someone to click and visit their site seems extremely unlikely to me.

The people at Cyberwire claims to have used this tool to search for the current CPC for keywords. What really caught my attention was the way the profit-minded peeps at cyberwire link all of the terms on the list to news search results… along with some adsense ads on the page :P. I’d say that’s a pretty cunning ploy to get people to click on your ads that also happen to be related to the highest paying keywords.

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