Adsense is the best cost-per-click (CPC) program offered by the mighty Google. Many Webmasters earn their primary source of income over the Internet through Google’s Adsense. Although it is possible to earn several hundreds to thousands of dollars in a month, many struggle to make even a meager sum of amount.
If you have a better understanding about the Adsense program, you can make a good living through it. You can also maximize your site’s earning by integrating other sources of revenue like the Affiliate programs. But you need to understand that according to the Adsense’s policy, you can’t display advertisements that are similar to the one provided by them (Adsense).
Content really matters
As widely said “Content is the King”, applies to Adsense as well. Adsense is such a program which displays relevant advertisements that are based on your keywords. For instance if your site is related to “Stock Markets”, the advertisements served would be related to Stock Markets. When you write content targeting Adsense, make sure the usage of words are related to the topic. Sometimes it is weird to note that one single word in your article (content) can influence the ad-serving technology which may be totally irrelevant to your site’s theme. In such cases you need to identify the specific word and try to replace it.
High paying Keywords
You may find information floating over the Internet related to high paying Adsense keywords. These are set of keywords which offer high rate of earnings per click. The competition is very high for such keywords and it may be difficult to rank well in Search Engines. Moreover such keywords may not offer the same amount of cost per click for all. The cost per click depends on various factors which include the location of the visitor or the person who clicks the ad, specific ad, keyword competition at that particular period of time etc. It is better to use Adsense on sites that you have already created rather than creating sites just for the sake of earning through Adsense.
Optimizing your Ads
Once you got enough earnings through the Adsense program, it is the time to increase your revenue which could be done by optimizing your Advertisements. This is really based on case to case basis. Some ad formats may work well for others but not for your site. It is a good news for a newbie to know that Adsense program offers different format of ads. You can create the ad format/ type based on your preference from your Adsense account. The program offers textual ads, banner ads and video ads. To cut down the list further, it also offers horizontal, vertical or search box ads.
Policy Compliance
As an Adsense publisher, you need to comply with the Terms and Conditions of the program set from time to time. A complete reference can be found at Adsense.com. Non-compliance to the policy may lead to banning of your Account. Some of the important terms are mentioned hereunder:
a) You should not ask the visitor to click on the ads
b) You should not display ads on copyright materials, on which you don’t have the permission.
c) Adsense ad cannot be used on Racial, gambling or pornographic content
d) You need to display a privacy policy in your website as per the program’s requirement.
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