Thursday, December 24, 2009

How to Find High CPC Keywords by Brainstorming

f you read my article entitled "How to Find High CPC Keywords," you should have a list of keywords and categories in which valuable keywords tend to cluster. With this list as a starting point and using this article as a guide, you can begin to discover high CPC (cost per click) keywords on your own and start to improve your online earning potential.

Instructions

Things You'll Need:

  • Google Adwords Keyword Tool
  • List of valuable keywords
  • Time and imagination
  1. Step 1

    Open up the Google Adwords Keyword Tool. There are lots of articles on the precise technical steps for using the tool on eHow and other sites so I will not go into that aspect. Make sure that you have the box checked for synonyms and that you show the column for estimated average CPC. You should also click on the column to arrange the CPC from highest to lowest.

  2. Step 2

    Begin by typing in one of the words from your list of high paying CPC words. Let's use "mesothelioma" to start. You can see that this is a high CPC keyword. From here you can type in one of the synonyms such as "asbestos" which is found at the bottom under "additional keywords to consider". You can continue stringing together many words in this fashion.

  3. Step 3

    Notice that many of the words related to mesothelioma are lawsuit related. Lawyers are willing to pay quite a bit for an ad click if that click leads to a client with a multi-million dollar lawsuit. Think of other legal terms that lawyers might be willing to pay for. Pay attention to the news for products that are the subject of litigation.

  4. Step 4

    Think of other products or services that cost a lot of money or lead to long term clients for advertisers. Think about why someone might want to search the internet in order to make some sort of purchase. Type terms related to these areas in the Google Adwords Keyword Tool. It won't take long for you to get an idea of what general categories are valuable to advertisers and be able to narrow in on specific terms.

  5. Step 5

    Finally, see what others are writing on the web and enter their contents URL in the search box. The Keyword Tool will search their content and find keywords related to the content on the page. This can give you additional ideas for finding keywords that pay well and ideas for articles as well. If others are taking the time to write on a topic, it might be because that topic pays well unless they are writing solely for enjoyment. At least it can help give you ideas if you get stuck.

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